ACQUA DI PARMA ANNOUNCES ITS PARTICIPATION IN MILLE MIGLIA 2012

May 2012
ACQUA DI PARMA ANNOUNCES ITS PARTICIPATION IN MILLE MIGLIA 2012
Acqua di Parma, the iconic brand of refined Italian lifestyle, has announced its partnership with Mille Miglia. The two brands which epitomise the Italian excellence that has made them world famous, join forces again.

After an exciting experience last year, Acqua di Parma is back at the wheel of a beautiful Maserati 150S (1955) – an icon of luxury and elegance – and confirms the all-Italian team that lifted the brand’s banner in 2011.

“The innate elegance of Acqua di Parma is perfectly reflected in the timeless charm of a competition of such long-standing tradition,” said Gabriella Scarpa, President of Acqua di Parma. “Mille Miglia is a unique race that carries the values of Italian excellence and elegance in which we fully recognise ourselves, and this year we have decided once again to get involved and join some of the greatest world collectors in the race.”

With its unequalled style, Acqua di Parma will also organise evening activities and tour the most inspiring locations of this elegant event, in which 375 teams will drive through enchanting villages and beautiful landscapes for 3 days, along the historic route connecting Brescia and Rome. As at past events, the winners of Mille Miglia 2012 will receive special and unique prizes designed by Acqua di Parma especially for the event which will be presented during the final awards ceremony on May 20 at Teatro Grande in Brescia.