Parma. A city of music and opera. A fountain of inspiration.
The spirit of Parma owes much to music. A city and its spirit. In the 16th and 17th centuries, lutes and harpsichords echoed through the Farnese court, in the vaults of the cathedral and in the church of the Steccata. This is the city of Giuseppe Verdi, Arturo Toscanini and home to many opera houses. Amongst these was the Teatro Ducale, a gem built entirely in wood and inaugurated in 1628 which, having become too “small” with its 1200 seats, was knocked down to begin construction of the Teatro Regio at the beginning of the 19th century. The theatre was to become famous throughout the world. This led to Parma becoming the cradle of Italian opera. One of the most vital cornerstones of what had become a widespread passion for opera that continues as much today as it did then. And in the theatres, the parlours and palaces of the nobility of this city, a new, subtle harmony was launched in 1916. A fragrance which is striking and fascinating because of its unusually fresh and modern notes. Colonia Acqua di Parma, a new classic which was destined for timeless success. Orchestrating this composition was Carlo Magnani, a man of great elegance and refinement, the cultured and refined heir of an aristocratic family of Parma, who was himself passionate about music and opera.