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Representing Italian excellence through the art of fragrance, the Maison showcases a world profoundly connected to beauty in its every sense
Reflecting the theme Beauty Connects People, the Maison draws on its values of perpetuating Italian style to future generations where authentic rituals, artisanal know-hows, and sustainability are key inspirations
An immersive scenography on a soundproofed path along the final walkway of the pavilion. Guided only by the nose, journey through the natural landscapes of Italy with five exceptional fragrances, diffused via a hidden sensorial technology
The Smart Home Diffuser sets the ambience in the VIP meeting lounges of the pavilion with its innovative technology that allows for optimal scent diffusion of choice from the Home Collection at any preferred moment
Acqua di Parma celebrates its participation as a supporting sponsor in the Expo 2020 Dubai with an elegantly decorated limited-edition Colonia Futura for the UAE featuring distinctive gold-embossed patterns of the Italian Pavilion. A lively and untamed fragrance that combines the citrus freshness of Colonia with aromatic and woody notes. A gift of nature with 99% ingredients of natural origins.*
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*Calculation based on part 2 of ISO 16128 and supplier’s data, with the percentage of water included. The remaining 1% helps to optimize the integrity of the formula over time.
