Italian tradition

A rare and precious ingredient that encapsulates the Mediterannean charm of Liguria.

Acqua di Parma, a symbol of Italian savoir-faire and refinement,
embodies discreet luxury through its elegant fragrances and lifestyle products.

Creation date: 1916
Chairman & Chief Executive Officer: Laura Burdese
Head office: Via Ripamonti, 99,20141 Milan - Italy
Website: www.acquadiparma.com/en-gb/

Insight

“Acqua di Parma is much more than a fragrance brand, it’s a way of life in its most sophisticated form. Its secret has always been moving forward into the future while keeping its DNA intact. We are very proud of our heritage, history and values but we never forget to keep an eye to the future. Bringing style – Italian style – into life.”

text
Giovanni Gastel from the book "Essere Parma" © Mondadori - Electa, 2016

Insight

“Acqua di Parma is much more than a fragrance brand, it’s a way of life in its most sophisticated form. Its secret has always been moving forward into the future while keeping its DNA intact. We are very proud of our heritage, history and values but we never forget to keep an eye to the future. Bringing style – Italian style – into life.”

text
Giovanni Gastel from the book "Essere Parma" © Mondadori - Electa, 2016