Privacy Policy

Acqua di Parma S.r.l. pays particular attention to the processing, confidentiality and safety of your personal data.

The aim of this privacy policy is to provide you with clear, simple and complete information about how we process the personal data you give us or the data we may collect while you are browsing our website, how it may be transferred to third parties and your rights and options to control your personal information and protect your privacy.

Acqua di Parma S.r.l., a limited liability company with headquarters located at 99, Ripamonti Street, 20141, Milan, registered in the companies register under no. 04215670375, VAT 04215670375 is the data controller of personal data collected on the website https://www.acquadiparma.com, in shops and counters in the sense of regulations applying to personal data, in particular Regulation (EU) 2016/679 on the protection of natural persons with regard to the processing of personal data and the free movement of such data (hereinafter the "GDPR").

I. What is personal data?

Personal data is any information about an identified physical person or a physical person that may be directly or indirectly identified via an identification number or one or more elements particular to them, such as their last name, first name, date of birth, customer number, order number, photo, etc.

II. When can we collect your personal data?

We can collect your personal data when you:

  • Purchase our subscription;
  • create a customer account on our website or in our stores;
  • order goods from our website;
  • make purchases in stores;
  • agree to receive marketing communications from us by email, telephone, SMS or post, depending on your selection;
  • interact with our Company via its official page on social networks;
  • contact our customer service;
  • send requests for information to our Company;
  • take part in an event we organise;
  • browse on the Internet using cookies or when you click on advertisements for our products;
  • reserve an appointment online through the MyAccount, eventually using the social login plugin;
  • reserve an appointment online through the Facebook page of Acqua di Parma S.r.l.

III. What personal data might we collect?

(i) As part of the services we provide, we may need to collect certain data directly from you using electronic forms on our website, mobile apps or in selected stores, or in paper form, for a range of purposes (see IV for a list of processing purposes).

Information we might collect includes:

  • Your identity;
  • Your contact details (e.g. email address);
  • Your personal preferences in relation to the products we market or to our website (language);
  • Information relating to your orders, their tracking and your purchase invoices;
  • Information you may provide for our customer service;
  • Specific health data if you notify us of any undesirable side-effects concerning any of our products;
  • Your bank details if you place an order via our website.

Personal data essential to Acqua di Parma S.r.l. is marked with an asterisk on all personal data collection forms on our website, in electronic form at some of our counters and stores, as well as off-line in paper form. If you do not fill in these compulsory fields, Acqua di Parma S.r.l. will probably be unable to respond to your request and/or provide you with the requested services. Other information is optional and enables us to get to know you better and improve our communications and services with respect to you.

(ii) We may also collect certain data generated by your purchases of products or services, online or in stores, particularly information regarding the amount and type of your purchases.

(iii) Lastly, we may collect information regarding the use of our website, especially with respect to your browsing (pages visited, links clicked, etc.). Some of this information may be collected using cookies placed in your web browser when you browse our website. For more information about cookies, read our cookie policy, available here.

IV. For what purpose is your personal data collected and used?

Acqua di Parma S.r.l. will use the information to provide, analyze, execute, improve and customize our services and our marketing activities, to manage your registration, your subscription, your orders and payments and to communicate with you on these and other matters.

Acqua di Parma S.r.l. processes your data to:

  • in compliance with the subscription;
  • enable you to create a customer account on our website, applications and at our counters and in our stores;
  • manage your access to your customer account on the Internet or our applications;
  • process and manage your online orders and their delivery;
  • record purchases made at our counters or in our stores;
  • secure online transactions, prevent fraud, payment incidents and manage debt collection (see our terms and conditions for more details);
  • manage customer relations with respect to any requests for information or complaints you may send us via our website, customer service or social network pages;
  • trace and manage any alerts you may send us as part of our cosmetic vigilance obligations;
  • manage and optimise your customer experience by improving our knowledge of our customers;
  • propose appropriate, tailored services, particularly when we enhance our products and services;
  • conduct statistical analyses to develop management, measuring and reporting tools in order to adjust and improve our sales, marketing and product manufacturing;
  • subject to your consent, send you information on our offers, news and events on your chosen communication media;
  • manage your participation in any events to which you have signed up;
  • manage your reservation for an appointment received through our website or our Facebook page.

V. What legal grounds legitimise the processing of your data?

Acqua di Parma S.r.l. processes your personal information:

  • to perform the contract agreed between yourself and Acqua di Parma S.r.l., to manage your access to your customer account and to process and track your orders;
  • within the framework of its legitimate interest for the purposes of securing its digital media (websites, applications, etc.) and combating fraud;
  • when you have given your consent for the processing of your data (when requested), especially for the purposes of direct marketing, profiling activities, for managing our sales prospection and your browsing data via cookies;
  • within the framework of compliance with our legal obligations, particularly fiscal obligations (conserving purchase invoices) and cosmetic vigilance with regard to Regulation (EU) 1223/2009 of 30 November 2009 on cosmetic products.

VI. Who are the recipients of your personal data?

Your personal data are processed by the personnel of Acqua di Parma S.r.l. We ensure that only authorised persons within Acqua di Parma S.r.l. have access to your personal data when this is necessary for the purpose of managing our commercial relations or meeting our legal obligations.

We may also share your personal data with;

  • other entities of the LVMH Group, acting as data processors;
  • subcontractors, such as:
    •  site hosting and maintenance service providers and the providers of our electronic personal data collection solutions at counters and in stores;
    • logistic service providers;
    • marketing solution service providers;
    • sales prospection and social network communication service providers;
    • customer service providers;
    • service providers for managing cosmetic vigilance alerts;
    • event organisation service providers;

Lastly, Acqua di Parma S.r.l. may need to share your personal data with third parties to meet its legal, regulatory or treaty obligations, or to respond to requests from authorised legal authorities.

VII. Transferring data abroad

Some recipients of your personal data may be located abroad, including outside of the European Economic Area.

All data transfers outside of the European Economic Area are subject to appropriate guarantees, especially contractual, technical and organisational guarantees, that comply with applicable regulations relating to the protection of personal data.

VIII. How long do we keep your data?

We keep and process your personal data for as long as it is required in order to fulfil the purposes described in this Privacy Policy and as long as it may be required by law such as for tax and accounting purposes.

IX. What are your rights and how can you exercise them?

Under current regulations, particularly the GDPR, you have the right to access and correct your personal data, request erasure, object to processing on legitimate grounds and obtain limitation or portability, insofar as this is applicable.

You can exercise these rights directly with Acqua di Parma S.r.l. by sending an email to customercare@acquadiparma.it or a non-registered letter by post to 99, Ripamonti Street, 20141, Milan including a document proving your identity.

If, at any time, you no longer wish to receive details of our offers, news and events, you can unsubscribe using the hypertext link provided for this purpose in each mail we send you. You can also send us a non-registered letter to 99, Ripamonti Street, 20141, Milan.

You may also lodge a complaint with the Autorità Garante per la protezione dei dati personali, Piazza di Montecitorio n. 121, 00186, Roma (RM).

X. Contact details of the Data Protection Officer (DPO) and your right to lodge a complaint

For all questions relating to the collection and processing of your data by Acqua di Parma S.r.l., you can contact the Acqua di Parma S.r.l.’s Data Protection Officer at DPO@acquadiparma.it.