Acqua di Parma is a noble brand, whose creations convey a surprising blend of tradition and modernity.It is the quintessential art of Italian living that sophisticated, well-cultured, elegant individuals can appreciate and share. It is a state of being, a lifestyle that inhabits a variety of worlds and ambiances – all equally unique. A private and relaxed sports club, for instance, the ideal setting for a brilliant and active man who is always on the move and who loves to devote his free time to his greatest passions. A place where he can meet likeminded individuals, cultivate great friendships and participate in stimulating conversations on a range of subjects from travel and literature to ancient and noble sports. Perhaps a noble country house – imposing windows, an open fireplace, luxurious carpets, sumptuous leather wing- back chairs complemented by modern art and stunning views that extend across sweeping lawns.