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Created in 1916 by the baron Carlo Magnani from Parma as his own personal Colonia, Acqua di Parma today is a symbol of Italian sophistication, discreet luxury, and craftsmanship that is inspired by its heritage and yet constantly evolving to always stay relevant and meaningful
Since 1916, all our products have always been proudly made in Italy. Conscious and caring, we are committedto celebrating, preserving, and perpetuating Italy’s unique historical heritage and rich artisanal tradition for generations to come
Always innovating and evolving our legacy, we share with the world a gift of Italian sun, soul, and style animated by our core values, reflecting nature, perpetuating craftsmanship and celebrating Italian style
WE PERPETUATE ITALIAN “ARTE DI VIVERE”WITH SUN-FILLED SENSATIONS AND SOPHISTICATED RITUALS
Acqua di Parma Futura is our sustainability program and is designed to reflect our purpose of ensuring long-term transmission of sophisticated rituals and by embracing authentic values.
The iconic yellow gift is an endless series of irresistible items. A heartwarming gift to share in a Yellow Box that is illuminating, bright, and sparkles with vivacity
Every collection represents the essence of Italy through a different mix of culture, nature and art; each a distinctive facet of the quintessentially Italian experience
We are present globally via a very selective distribution through our Boutiques and designated retail partners and specialty stores
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CELEBRATING ITALIAN STYLE
BATH & BODY