OUR STORY

Created in 1916 by the baron Carlo Magnani from Parma as his own personal Colonia,
Acqua di Parma today is a symbol of Italian sophistication, discreet luxury, and craftsmanship that is inspired by its heritage and yet constantly evolving to always stay relevant and meaningful

OUR SOUL

Since 1916, all our products have always been proudly made in Italy.
Conscious and caring, we are committed
to celebrating, preserving, and perpetuating
Italy’s unique historical heritage and rich artisanal tradition for generations to come

Always innovating and evolving our legacy, we share with the world a gift of Italian sun,
soul, and style animated by our core values, reflecting nature, perpetuating craftsmanship
and celebrating Italian style

WE PERPETUATE ITALIAN “ARTE DI VIVERE”
WITH SUN-FILLED SENSATIONS AND SOPHISTICATED RITUALS

OUR VALUES

OUR SUSTAINABILITY

Acqua di Parma Futura is our sustainability program and is designed to reflect our purpose of ensuring long-term transmission of sophisticated rituals
and by embracing authentic values.

OUR ART OF GIFTING

The iconic yellow gift is an endless series of irresistible
items. A heartwarming gift to share in a Yellow Box
that is illuminating, bright, and sparkles with vivacity

OUR UNIVERSES

Every collection represents the essence of Italy through a different mix of culture,
nature and art; each a distinctive facet of the quintessentially Italian experience

OUR PRESENCE

We are present globally via a very selective distribution through our Boutiques and designated retail partners and specialty stores

Discover more about Acqua di Parma Futura

REFLECTING NATURE

PERPETUATING CRAFTMANSHIP

CELEBRATING ITALIAN STYLE

Discover more

A SOPHISTICATED LIFESTYLE

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FRAGRANCES

BATH & BODY

BARBIERE

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