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Privacy policy

The aim of this privacy policy is to provide you with clear, simple, and complete information about how we process the personal data you give us or the data we may collect while you are browsing our website, how it may be transferred to third parties and your rights and options to control your personal information and protect your privacy.

Communication pursuant to Articles 13 and 14 of Regulation (EU) 2016/679 ("GDPR")

Last update: 08/07/2026

Dear Customer,

This notice concerns customers purchasing products through the Acqua di Parma e-commerce website (hereinafter also the "Website").

The following companies act as separate and independent data controllers for the processing of your personal data:

ACQUA DI PARMA S.r.l., with registered office in Milan – Italy, Via Giovanni Spadolini 7, Palazzo B, 20141, tax code and VAT number 04215670375 ("Acqua di Parma")

and

Global-e NL B.V., with registered office in Amsterdam – Netherlands, Krijn Taconiskade 430, 1087 HW, registration number 72541466 and VAT number NL859146492B01 ("Global-e")

As of 08/07/2026, Acqua di Parma has appointed Global-e to support the management of e-commerce sales in certain markets operated through the Global-e checkout solution. For purchases made from countries operated through the Global-e checkout solution, Global-e acts as Merchant of Record for the transaction and processes personal data in connection with the management of your orders.

Acqua di Parma and Global-e process personal data in connection with their respective activities and responsibilities. The categories of personal data processed, the purposes of processing, and the services provided to customers remain substantially unchanged.

For further information regarding the processing of your personal data, including the respective roles of Acqua di Parma and Global-e and the exercise of your data protection rights, please refer to the sections below of this Privacy Policy.

I. What is personal data?

Personal data is any information about an identified physical person or a physical person that may be directly or indirectly identified via an identification number or one or more elements particular to them, such as their last name, first name, date of birth, customer number, order number, photo, etc.

II. When can we collect your personal data?

We can collect your personal data when you:

- Create a customer account on this Website.
- Order goods from this Website (recurring orders included).
- Agree to receive marketing communications from us by email, telephone, SMS or post, depending on your selection.
- Interact with Acqua di Parma via its official pages on social networks.
- Send requests for information to Acqua di Parma.
- Take part in an event we organize.
- Browse on the Internet using cookies or when you click on advertisements for our products.
- Reserve an appointment online through MyAccount, eventually using the social login plugin.
- Reserve an appointment online through the Facebook page of Acqua di Parma.
- Your publications/mentions of our products on social networks.

III. What personal data might we collect?

(i) As part of the services we provide, we may need to collect certain data directly from you using electronic forms on this Website for a range of purposes (see IV for a list of processing purposes).

Information we might collect includes:

- Your identity.
- Your gender.
- Your contact details (e.g., email address, phone number, and postal address).
- Your personal preferences in relation to the products we market or to this Website (language).
- Customer’s purchase history.
- Information relating to your orders, their tracking, and your purchase invoices.
- Browsing data on the Website.
- Information you may provide for our customer service.
- Specific information if you notify us of any undesirable side-effects concerning any of Acqua di Parma products.
- Your bank details if you place an order via this Website.
- Your publications/mentions relating to our products on social networks.

(ii) We may also collect certain data generated by your purchases of products or services, online or in stores, particularly information regarding the amount and type of purchases.

(iii) Lastly, we may collect information regarding the use of this Website, especially with respect to your browsing (pages visited, links clicked, etc.). Some of this information may be collected using cookies placed in your web browser when you browse this Website. For more information about cookies, read our cookie policy, available at https://www.acquadiparma.com/cookies.htm.

IV. For what purpose is your personal data collected and used?

Acqua di Parma requires you to use your data for purposes defined according to the nature of our relationships. Therefore, depending on the context in which your data is collected, it may be used for one or more of the following purposes:

- Managing your access to your customer account.
- Recording purchases made on this Website.
- Managing your requests with respect to any requests for information or complaints you may send us via this Website, customer service or social network pages (not related to after-sales service).
- Tracing and managing any alerts you may send us as part of our cosmetovigilance obligations.
- Management of the Website.
- Management of personalized content, communications, and tailored services to optimize your customer experience.
- Management and improvement of our products and services, image, and reputation.
- Management of events in which you have signed up to participate.
- Manage your reservation for an appointment received through this Website or Acqua di Parma’s Facebook page.
- Analyze our brand performance on social networks to produce statistical analysis (market research, brand influence, and campaign analysis).
- With your explicit consent (when required), using your personal data to send you personalized communications and/or generic communications (newsletters, offers, invitations and surveys) and analyzing your preferences and habits using third-party services to customize your profile, anticipate your needs from your customer account. You can receive our communications by means of emails, postal letters, SMS, or calls. You can change your contact preferences accessing your customer account, otherwise you have the possibility to contact us, see section IX.

Acqua di Parma and Global-e act as separate and independent data controllers for the processing activities carried out within the scope of their respective responsibilities.

For purchases completed through the Global-e checkout solution, Acqua di Parma and Global-e each process your personal data in accordance with their respective responsibilities in connection with the sale of products through the Website, including:

- Create a customer account on the Website.
- Manage the sale of products through the Website (processed by Acqua di Parma and Global-e), including:
-- Order processing.
-- Payment for the products.
-- Anti-fraud checks.
-- Invoicing of products sold.
-- Delivery of the products through couriers appointed.
-- After-sales activities (returns, refunds and complaints) regarding the products.
- Management of customer requests relating to the performance of the sales contract and after-sales activities (processed by Global-e and Acqua di Parma).

Personal data necessary to Acqua di Parma and/or Global-e to respond to your request and/or provide you with the requested services and/or purchases is marked with an asterisk on all personal data collection forms on this Website. If you do not fill in these compulsory fields, Acqua di Parma and/or Global-e will probably be unable to respond to your request and/or provide you with the requested services and/or purchases.

Other information, such as the one related to direct marketing and/or profiling activities, is optional, and the processing of said data by Acqua di Parma shall be done only with your prior explicit consent.

Any refusal to provide the requested data prevents us from getting to know you better and improving our communications and services with respect to you; however, it does not prevent you from creating and managing a customer account, making a purchase, contacting Acqua di Parma and/or Global-e and receiving other services offered by Acqua di Parma.

V. What legal grounds legitimize the processing of your data?

For purchases completed through the Global-e checkout solution, Acqua di Parma and Global-e each rely on the following legal bases for the processing activities carried out within the scope of their respective responsibilities:

- Your explicit consent: for example, for the purposes of direct marketing and/or profiling activities, your browsing data via cookies under the conditions defined by our Cookies Policy.
- The implementation of a contract, for example, for your access to your customer account.
- A legal obligation when processing is required by law, for example, regarding fiscal obligations, keeping purchase invoices to prevent fraud and cosmetovigilance regarding Regulation (EU) 1223/2009 of 30 November 2009 on cosmetic products.
- Its legitimate interest: for example, improving our products and services, securing our Website with other tools, combating fraud.

For purchases completed through the Global-e checkout solution, Acqua di Parma and Global-e ensure the legal basis for the processing of your data according to the purpose(s) concerned, which may be, depending on the context in which it is collected:

- The implementation of a contract, for example, the processing and follow-up of your orders, after-sales activities.
- Our legitimate interest: for example, to secure the Website, combat fraud or to defend or assert a right and/or for the prevention of fraud and other crimes or offenses.
- A legal obligation when processing is required by law, for example, regarding fiscal obligations, keeping purchase invoices to prevent fraud and cosmetovigilance regarding Regulation (EU) 1223/2009 of 30 November 2009 on cosmetic products.

VI. How long do we keep your data?

Acqua di Parma and Global-e keep and process your personal data for as long as it is required to fulfil the purposes described in this Privacy Policy and if it may be required by law such as for tax and accounting purposes.

In general, your personal data is stored in our database according to the relation we have with you:

  • Regular customer (having your customer account on the Website) for:
    • 5 years from your last contact with us, customer care included (call for assistance, complaints or information), or until you request to cancel your account; then plus 5 years in an Intermediate archive.
    • And 10 years from the end of the commercial relationship to comply with applicable laws (e.g., regarding fiscal obligations).
  • Prospect (i.e., who receives information on our offers, news and events and/or personalized newsletter but doesn’t have a customer account) for 3 years from your last contact with us, customer care included (call for assistance, complaints or information), or until you request to cancel your subscription.
  • Guest customer (who makes a purchase on the Website without logging into a customer account) for:
    • 5 years from your last contact with us, customer care included (call for assistance, complaints or information), then plus 5 years in an Intermediate archive.
    • And 10 years from the end of the commercial relationship to comply with applicable laws (e.g., regarding fiscal obligations).
  • Customer care is not related to after-sales service (excluding calls), for the management of the request and in an Intermediate archive for 5 years from the end of the management of the request.
  • Customer care (including call for assistance, complaints, or after-sales services) for the management of the request and in an Intermediate archive for 5 years from the end of the management of the request or in order to comply with applicable law, for example, regarding civil law obligations, for 10 years from the end of the commercial relationship.

All the information related to the cosmetovigilance activities, and the invoices, are stored for 10 years after the date of the transactions concerned.

When we no longer need to use your personal data, it is removed from our systems and records or anonymized within 60 days from the terms indicated above, so that you can no longer be identified from it.

VII. Who are the recipients of your personal data?

Your personal data is processed by the personnel of Acqua di Parma and the personnel of Global-e.

We ensure that only authorized people within Acqua di Parma or Global-e have access to your personal data when this is necessary for the purpose of managing our commercial relations or meeting our legal obligations.

We may also share your personal data with:

  • - Other entities of the LVMH Group are acting as data processors.
  • - Subcontractors, such as:
    • - Website hosting and maintenance service providers and the providers of our electronic personal data collection solutions at counters and stores.
    • - IT service providers.
    • - Logistic service providers.
    • - Marketing solution service providers.
    • - Sales prospection and social network communication service providers.
    • - Customer service providers.
    • - Service providers for managing cosmetovigilance alerts.
    • - Event organisation service providers.
  • Third parties wish to know your main interests to constitute similar audiences and target prospects that match your profile. In the context of this specific data processing, Acqua di Parma is not the Data Controller relating to prospecting, and you will not be subject to prospecting; your data is only used to constitute profiles similar to yours.

Please note that in the context of re-use, these partners act as data controllers. You should therefore refer to their own privacy policies. We illustrate some examples in the table below:

Lastly, Acqua di Parma or Global-e may need to share your personal data with third parties to meet its legal, regulatory or treaty obligations, or to respond to requests from authorized legal authorities.

The updated list of the data processors of personal data is available by a specific request to Acqua di Parma and Global-e through the contact details reported in article IX.

VIII. Transferring data abroad

Given the presence of Acqua di Parma in many countries around the world and to provide you with personalized service worldwide, some of your data may be collected, accessible or stored outside your country of residence. Some recipients of your personal data may be located abroad, including outside of the European Economic Area, such as in the United States of America. You should be aware that data protection and security requirements differ from place to place and may not offer the same level of protection as those of your country of origin. However, Acqua di Parma, Global-e and other LVMH companies have taken measures to guarantee an adequate level of protection of your data, regardless of their location, for example by using standard data transfer clauses, or any other method approved by the European Commission and/or the National Data Protection Authorities. We also ask our third-party partners to comply with the applicable data transfer obligations, for example by contractual clauses, regarding the personal data they receive on our behalf.

Before transferring data between different countries, we take into account the risks that this operation could create for the data; where appropriate, we rely on the mechanisms in place, such as the Data Privacy Framework in the United States or standard contractual clauses, to ensure that your rights relating to your data are protected. Where data is shared with third parties, we require them to guarantee the same protection for your data as we do.

IX. What are your rights and how can you exercise them / How can you contact Data Protection Officer (DPO)?

Under current regulations, particularly the GDPR, you have the right to access and correct your personal data, request erasure, object processing on legitimate grounds and obtain limitation or portability, insofar as this is applicable. You also have the right to withdraw consent at any time for data processing based on consent.

To exercise your rights or for any other questions relating to the collection and processing of your data by Acqua di Parma, you can contact Acqua di Parma directly by sending an email to Acqua di Parma’s Data Protection Officer at DPO@acquadiparma.it or a non-registered postal letter to Acqua di Parma S.r.l., Via Giovanni Spadolini 7 Building B, 20141 Milan, Italy.

If, at any time, you no longer wish to receive details of our offers, news and events, you can unsubscribe using the hypertext link provided for this purpose in each mail we send you.

To exercise your rights or for any other questions relating to the collection and processing of your data by Global-e, you can contact Global-e’s Data Protection Officer at dataprotection@Global-e.com or by sending a non-registered postal letter to Global-e, Krijn Taconiskade 430, 1087 HW Amsterdam, Netherlands.

You also have the right to contact the data protection authority of your country to lodge a complaint against the data protection and privacy practices of Aqua di Parma.

We also wish to inform you about the contacts of other authorities in Europe that you can find and contact on the website of the European Data Protection Board: https://www.edpb.europa.eu/about-edpb/our-members_it.

X. How does Acqua di Parma protect children’s privacy?

Minors

Acqua di Parma is particularly committed to respecting the privacy of minors. If Acqua di Parma is aware that a customer is under 16 years of age, it will not collect their data without the agreement of their legal guardian. If you are under 16 years old, we advise you to contact your parents or legal guardians so that they can inform you about the best way to protect your privacy and authorize you to browse the Website and use some of our services. When you browse our Website, in particular when you wish to create an account or purchase a product on our Website, we process some of your personal data (for example: your name, first name, email address, telephone number, postal address, etc.).

If you are over 16 years old, you can interact with our Website.

To find out more about how we handle your personal data, we invite you to read the full Privacy Policy. If you do not understand what is written on this page, or if you have any doubts about the use of your personal data, we advise you to speak to your parents or any other legal representative.

For holders of parental authority

Acqua di Parma may process the personal data of your minor child.

If you create an account on our Website on behalf of your child in your capacity as a parent or guardian, please be aware that your child's personal data will be processed by Acqua di Parma in accordance with this Privacy Policy.

As the holder of parental authority, you undertake to participate in your children's online activities to prevent data relating to your children under the age of 16 from being processed without your agreement.

As the parent or guardian of a minor user, you can exercise your rights on behalf of your child and support him or her in doing so. You can request the deletion of your child's account. To do so, simply send an email to DPO@acquadiparma.it.

XI. Marketing & Profiling activities based on enriched data received from other LVMH Maisons where a client has an existing relationship

What is the context of the processing? Acqua di Parma is a member of the LVMH Group, which comprises many exceptional Maisons that offer high-quality products and services in all sectors including Fashion & Leather Goods, Perfumes & Cosmetics, Watches & Jewellery, Wines & Spirits, Selective Retailing and Hospitality, Culture & leisure. The list of all LVMH Maisons is available at https://www.lvmh.com.

What is the purpose of the process? If you are a customer of our Maison, you may also be a customer of other LVMH Maisons. Therefore, obtaining insights about your interests, product category preferences, and shopping behaviour from other LVMH Maisons may help us to improve our existing marketing & profiling activities. The purpose is to propose to you, thanks to these insights, even more tailored experiences such as personalized offers and/or services as well as marketing communications. Please note that we do not make decisions about clients based solely on processing personal data, including profiling which produces legal or similar effects.

What is the legal basis and how is the processing conducted?

Data matching & sharing We will transfer to LVMH, our parent company acting as our processor, your personal data regarding your interests, products preferences, shopping behavior and purchases made over the last years in a pseudonymous way (i.e. your name and contact details are tokenized so that LVMH has no way to identify you). No sensitive personal data is processed. Based on your consent, this data will then be matched with other pseudonymized data related to your interests, products preferences, shopping behavior and purchases coming from other LVMH Maisons to which you have given a similar consent for the same purpose ("The Approved Maisons"). Based on this matching, we and Approved Maisons will receive and process enriched data regarding your profile, we and Approved Maisons acting as independent data controller. No data will be shared with other LVMH Maisons to which you are not a prospect or customer and/or to which you have not given your consent.

AI training & Data Analytics To perform the data matching, we, as controllers, are using AI algorithms provided and operated by LVMH acting as our processor. These algorithms are trained regularly to maintain accuracy and avoid bias. This training activity is performed on pseudonymized data related to the interests, products preferences, shopping behaviour and purchases of all our clients and prospects. This process is based on our legitimate interest. This data is also used for the purpose of creating statistical reports to assess the importance of our marketing and profiling activities based on our legitimate interest. These reports will be delivered in the form of aggregated data. If you wish to obtain further details regarding our legitimate interests, please contact us by sending a request using the contact details specified in section IX.

What are your rights regarding processing? You can withdraw your consent at any time to match and share your data. You can also opt-out at any time for the AI training and data analytics. To do so, please refer to section IX.

[You may have additional rights according to local regulations depending on your country of residence. Please refer to the corresponding sections of this Global Privacy Notice.]

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Acqua Di Parma S.r.l., with a capital of 420 000.00 € registered with the Trade and Commerce Register of Milano under number IT04215670375 with its registered office located at Via Giovanni Spadolini 7 Building B 20141 Milano – Italia