FAQ Page

Why shop with us?

As the official online Boutique for (the United Kingdom), we guarantee the authenticity of all products. Additionally, every order placed on acquadiparma.com comes with benefits that may include complimentary samples.

What are the benefits of creating an account?

Register with us, and you'll enjoy a range of benefits, including:

1. Convenient check-outs with saved delivery addresses and different payment methods
2. Order status updates to check progress and review previous orders
3. Newsletter subscription
4. Saved credit card details for quicker check-outs
5. Access to subscription purchases
6. Enjoy a special gift with purchase on your first order

How do I find out about special Acqua di Parma events?

Stay connected by following Acqua di Parma on Instagram and Facebook and subscribe to our newsletter.

What will I receive if I subscribe to the Acqua di Parma website?

You will receive our newsletter, the latest updates on new products, and exclusive previews.

How do I unsubscribe?

If you want to opt out of receiving our newsletters, you can do so by clicking on the link "Unsubscribe from newsletter" indicated in our newsletters. You can also do this from the "Your Account" page by unselecting the "Newsletter Subscription" box. Don't forget to save your changes.

How do I reset my password?

You can change your password in "My Account"> Contact Information > Change Password or by clicking on "Forgot your password?" while logging in.

How do I stay safe while shopping online on your acquadiparma.com?

Acqua di Parma (https://www.acquadiparma.com/) is dedicated to providing secure online payment methods. Credit card data entered during the ordering procedure is protected and transmitted directly to the bank in charge of the payment. The payment occurs over a secure server (SSL) with a 128-bit encryption key. Over this secure system, your credit card information is sent directly to the applicable banking authority over a secured, encrypted connection. No individual within the Acqua di Parma Online Boutique or over the Internet will have access to your credit card information during and after the moment of purchase. We have an extra level of security for Visa, MasterCard, and American Express payments, which protects you from the unauthorized use of your credit card. These 3-D Secure technology programs are, Verified by Visa, MasterCard SecureCode, and American Express SafeKey.

What are you doing with my personal data ?

Acqua di Parma cares about the security of your personal data. For more information, please see our Privacy Policy.

Do I need an account with Acqua di Parma to place an order?

No, you can shop as a guest without creating an account.

How can I get assistance with my online order?

You can call our online Boutique Customer Service at +39 02 3601 0958 or contact us through our Contact page. Our advisors will be pleased to assist you. We are available to answer your questions from Monday to Friday from 9:00 a.m. to 5.00 p.m. (GMT +1).

Can I request a tax invoice?

It is not possible to request a tax invoice for online purchases. To benefit from VAT tax-free invoicing for businesses or freelancers, you must communicate the request to the boutique staff before making the purchase.

It is not possible to request a tax invoice for previous purchases.

How can I keep track of my order?

Once your order has been dispatched, you will receive a shipping confirmation email containing a DHL tracking link. You can track the delivery directly through this link or enter the tracking number on the DHL website. Our Customer Service team is also available if you require further assistance.

Can I collect my online order in store?

Online orders cannot be picked up at an Acqua di Parma boutique. The available delivery options will be shown at checkout.

Do you offer complimentary samples with purchases?

Yes. With every online order, you may select two complimentary samples from the options provided in your shopping bag before completing your purchase.

Can I add something else to my order after placing it?

Once an order has been placed, it cannot be modified or have additional items added. To purchase additional items, please place a new order.

How will my order be packaged?

Every order is delivered in our eco box. For orders above €180 / £180 / CHF 180 / US$280 / AU$400 / CA$400 / BD 100 / KD 100 / OMR 100 / AED 1050 / SAR 1050 / ¥44,000 / ₩375,000, you may choose between the eco box and the iconic Acqua di Parma yellow box. A complimentary shopping bag can also be added at checkout.

What does Acqua di Parma’s Art of Gifting consist of?

Acqua di Parma’s Art of Gifting transforms every gift into a distinctive expression of care. Online, eligible orders may be presented in the iconic yellow box, personalised with gold hot-stamped initials, and accompanied by a complimentary shopping bag with ribbon, a message card, and a matching envelope. In selected boutiques, the Maison’s signature hatbox may also be personalised with gold initials.

Is it possible to include a personalized note with your order?

Yes. When you choose the iconic yellow box at checkout for an eligible order, you can add a personalised message on a card with a matching envelope.

From which spending threshold can you receive exclusive complimentary gifts?

Complimentary exclusive gifts are available on orders over €180 / £180 / CHF 180 / US$280 / AU$400 / CA$400 / BD 100 / KD 100 / OMR 100 / AED 1050 / SAR 1050 / ¥44,000 / ₩375,000. Availability may vary by market and while stocks last.

What personalisation services are available for my purchases?

Online, initials or a full name can be added to selected fragrances, candles, diffusers and glass accessories. In selected boutiques, personalisation is also available for Chapeau candles and certain Art of Living pieces, including Andiamo car diffusers and Passepartout leather holders. Availability may vary by item and location.

Do you offer gift cards?

Gift cards are available in Acqua di Parma boutiques and can be used in participating physical boutiques in selected countries. They are not currently available for online purchases.

What is your return policy?

Please refer to Return policy

Refund amount

Refunds are issued to the original payment method. For a full return, the refund includes the value of the returned order and the original delivery charge. For a partial return, only the value of the returned item or items will be refunded; delivery charges, where applicable, are not refundable.

Refund procedure

Your refund will be credited to the original payment method, and in any event, you will not incur any fees from the reimbursement.

Refund times

We will make the reimbursement without undue delay, and no later than: 14 days after the day we receive the returned Products; or 14 days after the day we receive evidence that you have returned the Products; or If there were no Products supplied, 14 days after the day we receive and confirm your communication of order cancellation. Should you have any questions or require assistance with your refund, please do not hesitate to contact our Customer Service.

Can I return or exchange in store a product purchased online?

Products purchased online cannot be returned or exchanged in an Acqua di Parma boutique. Please follow the online returns procedure for the region where the order was placed.

Where can I ship my return?

Please refer to Return procedure

Where does acquadiparma.com deliver?

We currently deliver to Italy, the United States, Canada, South Korea, Japan, Saudi Arabia, Bahrain, Kuwait, Oman, the United Arab Emirates and Australia, as well as the following European destinations: Austria, Belgium, Luxembourg, France, Germany, the Netherlands, Ireland, Greece, Slovenia, Spain, Portugal, Romania, Poland, the Czech Republic, Bulgaria, Hungary, Croatia, Slovakia, Cyprus, Malta, Albania, the United Kingdom, Finland, Sweden, Denmark, Lithuania, Latvia, Norway, Estonia, Switzerland and Liechtenstein. Delivery availability is confirmed at checkout.

What happens if I am not home when the delivery occurs?

If the first delivery attempt is unsuccessful, DHL will make up to two further attempts. After three unsuccessful attempts, the parcel will be taken to the nearest DHL collection point, and you will receive a notification with collection details.

How long will delivery take?

In Italy, express delivery is estimated at 1–3 working days. For Europe and other international destinations, standard delivery is generally estimated at 4–5 working days, while express delivery is estimated at 2–3 working days. Timings are indicative and may vary by destination.

Is an express shipping service available?

Yes. Express delivery is available. The options for your destination, together with the estimated delivery time, will be displayed at checkout.

What are the applicable shipping costs?

In Italy, delivery costs €5 and is complimentary for orders over €120. In continental Europe, standard delivery costs €15 and is complimentary for orders over €180 or CHF 180. For other destinations, delivery charges are: AU$25, BD 7, AED 65, ¥2,800, SAR 70, ₩26,200, KD 5, OMR 7, US$17 and CA$25. The applicable charge will be confirmed at checkout.

Can you tell me more about the Maison?

Acqua di Parma está profundamente vinculada a Parma, una ciudad asociada desde hace mucho tiempo con la cultura, el refinamiento y los placeres de la vida cotidiana. En el siglo XIX, bajo el gobierno de María Luisa, duquesa de Parma, la ciudad adquirió renombre como centro de la perfumería y del arte del vidrio. Hoy, Acqua di Parma rinde homenaje a su legado a través de su escudo de armas, un símbolo que sigue formando parte de la identidad de la Maison.

En este contexto cultural, el barón Carlo Magnani creó Colonia en 1916. Amante y mecenas de las artes, pensador independiente y viajero, Magnani buscaba crear algo diferente de los perfumes densos y opulentos que llegaban entonces de París. Durante sus viajes, a menudo echaba de menos el sol de Italia e imaginaba una fragancia capaz de devolverle esa sensación de estar en casa: ligera, sutil y discretamente singular. Creó Colonia para él y sus amigos.

Distribuida inicialmente a través de las sastrerías más prestigiosas de Italia, Colonia se convirtió en el toque final invisible de una silueta sofisticada. Hoy, Acqua di Parma es una Maison de Fragancias y Art of Living, inspirada en la cultura del buen vivir de Parma y en la convicción de que incluso los momentos más sencillos pueden convertirse en extraordinarios.

What is Acqua di Parma’s mission?

To share with the world the yellow gift of the Italian Sun, Soul, and Style.

What's the story behind the iconic yellow of Acqua di Parma?

Acqua di Parma Yellow is inspired by Parma itself. The city’s historic palazzi, with their warm yellow façades, have caught the Italian sun for centuries, particularly since the Baroque period. The Maison adopted this colour to carry Parma’s warmth, optimism and architectural character into every object. From the signature hatbox to the boutiques and Art of Living pieces, it is an unmistakable reminder that a touch of sunlight can change the tone of the day.

Do you have an environmental policy statement?

The ecological imperative is a crucial part of LVMH's strategy and its Maisons, which are deeply committed to taking all necessary actions to protect and preserve the environment in which we live and operate.

What are Acqua di Parma’s bestsellers?

Among Acqua di Parma’s most-loved fragrances are four distinct expressions of its world. Colonia is the original, a timeless citrus signature. Fico di Amalfi captures the Mediterranean fig tree’s warm, green generosity. Zafferano pairs the dry warmth of saffron with the brightness of Italian golden fruits. Buongiorno brings an aromatic burst of a co-infusion of basil and petitgrain, inspired by the energy of a new day. Together, they move from the familiar to the unexpected, each with its own mood and character.

What are the product lines offered by Acqua di Parma?

Fragrance is at the heart of Acqua di Parma, from Colonia and its contemporary expressions to Blu Mediterraneo, Signatures of the Sun and Buongiorno. The Maison’s universe also extends to Bath & Body, offering sensory care for daily rituals; the Home Collection, featuring candles, diffusers, and scented objects for the home; and Art of Living, a wider selection of accessories and design-led objects for the home, self-care, and travel. Each brings a distinct expression of Italian living to the day.

Does Acqua di Parma collaborate with designers?

Yes. Design has always been integral to how Acqua di Parma gives form to its world: scent, objects, rituals and hospitality. Today, the Maison collaborates with designers whose perspectives offer fresh interpretations of its values, from Parma Yellow and Italian eclecticism to the human hand and the pleasure of everyday rituals.

What is Acqua di Parma’s iconic fragrance?

Colonia is Acqua di Parma’s iconic fragrance. Created in 1916, it introduced luminous citrus notes and a refined aromatic character, offering a new expression of Italian elegance that continues to define the Maison today.

What experiences and services are available at an Acqua di Parma boutique?

Our boutiques invite you to experience the world of Acqua di Parma through complimentary services. A personalised fragrance consultation guides you through the Maison’s heritage, ingredients and collections to find the scent that speaks to you. You may also enjoy an olfactory journey for two or receive expert guidance on choosing and presenting the perfect gift. Selected boutiques also offer barber services by appointment, subject to the chosen treatment.

Where can I purchase Acqua di Parma products in my area?

Use the Store Locator on acquadiparma.com to find your nearest Acqua di Parma boutique or authorised retailer, including opening hours and contact details.

Where are Acqua di Parma products made?

Acqua di Parma creations are developed and made in Italy, bringing together carefully selected materials, specialist know-how and the Maison’s distinctive approach to Italian elegance.

Where can I find the ingredients of a product?

The full ingredient list is available on the product packaging and on the corresponding product page on acquadiparma.com. Please consult this information before use, particularly if you have a known sensitivity or allergy.

Are Acqua di Parma products gender-neutral?

Yes. Acqua di Parma fragrances are conceived beyond gender, allowing each person to choose according to their own taste, personality and olfactory preferences.

Can I purchase Art of Living products from Acqua di Parma?

Yes. Acqua di Parma’s Art of Living collection extends the Maison’s fragrance and design language beyond personal scent.
It is organised around three expressions: Home, with candles, diffusers, and design objects for the interior; Nomade, designed for life in motion, with car diffusers, passepartouts, and leather accessories; and Gestures, which reimagines personal care through Colonia-scented grooming and body treatments.
Each expression brings a sense of Italian warmth and considered pleasure to the rituals that shape a day.

Can you tell me the difference between Eau de Cologne, Eau de Toilette and Eau de Parfum?

The distinction lies in both concentration and how each composition is interpreted. Eau de Cologne is typically airy and citrus-forward. Eau de Toilette offers a balanced, luminous expression, often emphasising freshness and transparency. Eau de Parfum is generally richer, deeper and warmer, creating a more intense and enveloping experience. The exact character may vary from one fragrance to another.

How can I pair Acqua di Parma creations with different fragrances?

The ideal pairing depends on the scent and sensation you wish to create. A fresher fragrance can add brightness, while a woody, amber or gourmand composition can add warmth and depth. Apply the lighter creation first, then add the more intense fragrance gradually. Our boutique experts can also guide you towards a pairing that reflects your preferences.

Is it possible to combine Acqua di Parma fragrances?

Yes. Most Acqua di Parma fragrances can be layered to create a personal olfactory expression. Ambrosia creations are the exception and are intended to be worn alone. For tailored guidance, our boutique fragrance experts can suggest pairings based on the notes and effects you prefer.

In the Blu Mediterraneo line, what is the difference between the Eau de Parfum and the Riserva?

Within the Blu Mediterraneo collection, the Riserva creations are presented as Eau de Parfum, offering a richer, more intense interpretation. The other fragrances in the collection are Eau de Toilette, with a lighter, fresher character.

In the Signatures of the Sun line, what is the difference between Eau de Parfum and Ambrosia?

Eau de Parfum and Ambrosia differ in both concentration and olfactive character. Eau de Parfum offers Acqua di Parma's interpretation of the ingredient in a refined, expressive composition, while Ambrosia sublimates the original Eau de Parfum into an extrait with amplified facets, depth, and presence through a distinctive olfactory architecture with the Maison’s highest concentration.

What personalisation services are available for my purchases?

Online, initials or a full name can be added to selected fragrances, candles, diffusers and glass accessories. In selected boutiques, personalisation is also available for Chapeau candles and certain Art of Living pieces, including car diffusers and Passepartout. Availability may vary by item and location.

Who can I contact at your office in Italy?

To contact the appropriate team in Italy, please visit www.acquadiparma.com/email-us/ and select the subject that best matches your enquiry from the drop-down menu. Your message will then be forwarded to the relevant department.