Baron Carlo Magnani, a refined connoisseur and independent thinker, founded Acqua di Parma in 1916 as an alternative to opulent perfumes.
Acqua di Parma embodies the Italian arte di vivere, the heritage and the richness of the country — be it in nature, culture or art.
Colonia was inspired by Magnani’s longing for the Italian sun during his travels—the same vibrant sun that brings life to Italy's golden citrus fruits.
A Maison that fully lives in the moments to make them last and remains true to itself, regardless of trends.