SUNRISE IN THE ORCHARD

MILAN DESIGN WEEK 2025

Milan Design Week 2025
The atelier of Sicilian artisan Antonio Fratantoni

An installation that celebrates the simple joys of life. The boutique transforms into the atelier of Sicilian artisan Antonio Fratantoni in the orchard, bringing to life the spirit of Buongiorno. Fratantoni’s handcrafted ceramic sculptures, both finished and unfinished, symbolise the warmth and energy of morning light, mirroring the fragrance’s notes. The workshop will be available from April 8th to 12th, book your spot online.

BUONGIORNO!

An Ode to the Simple Joys of Life. The vibrancy of spring in the Tuscan Hills. A barefoot stroll in a garden bursting into bloom. The freshness of morning dew. The warmth of the first sunbeams on the skin. The New Buongiorno Eau de Parfum.