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Our creative collaboration with design school IED comes to Le Bon Marché Rive Gauche for a limited time featuring personalisations of the iconic Colonia by emerging Italian artists of diverse techniques
Six artists bring six different creative concepts of emotions and colours to life in a collection of 200 unique Colonia pieces. Select your preferred creative technique and purchase the 180ml Colonia eau de cologne in-store at Le Bon Marché Rive Gauche.
Exclusively on February 12, you can also personalise the fragrance in person with one of the artists by selecting the Flowing Cities concept.Customisation is free with the purchase of the fragrance
"Italy is shaped by its history and legacy that continues to inform us. The artistic monuments are breathtaking views that amaze, especially at first sight. However, light and contrasts play a fundamental role in shaping the romantic images that live in our hearts and memories. This concept narrates the Italian journey across different cities"
"The project is derived from the Italian culture of games, a tradition with ancient origins but has retained its popularity right up to the modern-day. We express different dispositions when we play, including collaboration, togetherness, and wit. Playing a game like chess or cards could also be symbolically interpretedas a love game in a relationship between two people"
"This concept was incepted from the suggestive starry ceilings and the Italian horoscope tradition. The aesthetics of the elements come from Murrine, a traditional Venetian glassmaking method"
"I had two main inspirations, prehistoric cave paintings depicting hunting scenes and gladiator imagery from ancient Rome. I imagined a playful fight between men and wild beasts, an interaction that inexplicably turns into a colorful and curious friendship"
"It has become increasingly important to speak about gender identity and equality in recent years, reflecting a new generation that wants equal rights for everyone. I used colors and simple shapes to represent the union of two figures, and the overlap of these two subjects creates a third one, a new color that means love, hope, and friendship"
"The idea of luck is deeply rooted in Italian culture. Dante, Boccaccio, and Ariosto wrote extensively about it, and Italy is filled with lucky places and traditions. Luck is also linked to mystery and the unknown, reminiscent of things that run free, out of grasp, just like perfume"