You are visiting Acqua di Parma Italy


A classic gentleman tradition done the Italian way

A quintessential Italian barber ritual

Experience exclusive grooming services by our expert Master Barbers, including shaving, grooming, haircut and facial treatments.

The Experience

Immerse in a traditional Italian barbershop atmosphere with specially-crafted barber stations.

With locations in Rome, Milan, London, Dubai and Miami sit back and enjoy a pampering experience stemming from the time-honored Italian art of shaving.


If you want to give or treat yourself to a moment of wellbeing, discover our vouchers designed for every occasion.

For a first date, for your dad, for a groom-to-be looking for a specific treatment... There's something for everyone. Find out more about our vouchers

Barber Shops

Locate a barber shop most convenient for you here


Indulge in the ritual of a traditional Italian shave, pick up your grooming essentials and discover Acqua di Parma’s fragrance universe in the new stylish Barber Shop at Selfridges London.

For Selfridges London, book here

For Barbers outside of the UK, book here