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Acqua di Parma, a symbol of Italian savoir-faire and refinement, embodies discreet luxury through its elegant fragrances and lifestyle products.

Identity

We are in 1916 when the Italian baron Carlo Magnani travels the epicentres of culture – Paris, London, New York. And this is the moment when he decides to create a fragrance destined for timeless success: Colonia. Fresh and modern which reflects the expression of Italian gentlemen style.

In the 1950s, Colonia attained international success, when Hollywood actors, invited to Italy by the great masters of Italian cinema, discovered its intimate and refined notes in the historic bespoke tailors’ shops. Today, Acqua di Parma is a leading player on the luxury market, thanks to the production of a series of true masterpieces of traditional Italian craftsmanship.

Giovanni Gastel from the book "Essere Parma" © Mondadori - Electa, 2016

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Colonia. The Italian sun captured in the “frutti d’oro” - lemon, orange & bergamot – all carefully chosen, handpicked and distilled. Next comes a heart of aromatic and harmonious notes such as lavender, rosemary, verbena and damask rose, followed by warm woody vetiver, sandal and patchouli.

A sensual clarity which unlocks memories and makes every moment intense. The result is claim of refinement and style; a fragrance this simple is a fragrance for life.

Colonia Bottle © Acqua di Parma

Savoir-faire

All Acqua di Parma products are made in Italy by traditional craftsmen, using only highest quality materials, and are sold through our own stores and network of selected retail partners.

Here, the most ancient traditions of craftsmanship are inscribed in modernity through subtle details such as the choice of materials, careful manufacturing and hand finishing.

Authentic craftsmanship: handcrafted finishes © Acqua di Parma

Inspiration

Acqua di Parma has some very clear convictions as a brand. Simplicity is essential to elegance, especially Italian elegance. Things made slowly and by hand develop a soul and the imperfect is the only true form of perfection.

Above all, Acqua di Parma celebrates simplicity, sincerity and generosity.

Colonia Bottle © Acqua di Parma

Acqua di Parma Futura

Acqua di Parma embodies the Italian Arte di Vivere by embracing sophisticated rituals and authentic values. These are expressed in our environmental and social policy, shaping what we do while preserving for the future.

We are on a journey to improve our environmental and social impact. It is our focus, our commitment. DISCOVER

With Our Compliments
Receive a miniature Magnolia Infinita with all orders above 170€
With our compliments
Discover complimentary fragrance trials included with every order
Engraving Service
Personalise your scents with special engravings