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Set high in the Italian Dolomites, Grand Hotel Sprezzatura welcomes guests into a festive universe defined by superlative hospitality and an effortless Italian Arte di Vivere. Here, Sprezzatura, the Italian art of making the complex appear effortless, shapes every detail, where an impression of natural grace conceals the mastery of every gesture. Artist Agostino Iacurci brings this spirit to life through bold colours and geometric forms, capturing its rhythm and theatrics, where unexpected gestures resolve even the most complex situations lightly.
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The Eau de Parfums Colonia Il Profumo, Buongiorno, and Zafferano return for the festive season as exclusive Designer Editions, with labels and hatboxes featuring Agostino Iacurci’s colourful geometric language. Printed on watercolour paper, the motifs unfold like vibrant hues in motion, layered and evolving across every new surface.
Italian artist Agostino Iacurci translates the world of Grand Hotel Sprezzatura into a bold and colourful visual language. Built on a modular system of essential geometries, architectural façades, mountain profiles, and human presence, his compositions shift across the collection to create distinct yet connected visual stories.
The Advent Calendar becomes Grand Hotel Sprezzatura in miniature. Entirely new in shape for Acqua di Parma, its two-part architecture is punctuated by windows that reveal glimpses inside and outside the imagined hotel, from expressive characters and skis to snowy trees and alpine scenery. Each day opens onto a new scented surprise and another moment within the immersive universe.
The Holiday Masterpieces take shape as Alfredo, Clementina and Tobia: three hand-painted ceramic design objects inspired by the protagonists of Grand Hotel Sprezzatura. Created as refillable bottles, candles, and diffusers, they are entirely made in Tuscany through casting in plaster molds, manual finishing, and decoration. Each piece preserves the hand's presence and belongs to an edition limited to 200 pieces.
The Art of Living collection expands with two Holiday creations made entirely in Italy. Olé Pocket Comb & Mirror pairs tortoiseshell resin with a tan calfskin leather charm, shaped, polished, and assembled by an artisan in Parma. Decidi Tu is individually mouth-blown in borosilicate glass and adapts to the moment as a candleholder, match holder, or fragrance diffuser.
From iconic fragrances and discovery formats to hand, body, and home creations, the Holiday gift sets bring together Acqua di Parma favourites in festive boxes animated by Agostino Iacurci’s theatrical landscape. Beautifully wrapped combinations designed to make choosing and giving feel wonderfully effortless.
