Acqua di Parma, a symbol of Italian savoir-faire and refinement,
embodies discreet luxury through its elegant fragrances and lifestyle products.

Creation date: 1916
Chairman & Chief Executive Officer: Laura Burdese
Head office: Via Ripamonti, 99,20141 Milan - Italy
Website: www.acquadiparma.com

Identity

We are in 1916 when the Italian baron Carlo Magnani travels the epicentres of culture – Paris, London, New York. And this is the moment when he decides to create a fragrance destined for timeless success: Colonia. Fresh and modern which reflects the expression of Italian gentlemen style.

Identity
Giovanni Gastel from the book "Essere Parma" © Mondadori - Electa, 2016

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Colonia. The Italian sun captured in the “frutti d’oro” - lemon, orange & bergamot – all carefully chosen, handpicked and distilled. Next comes a heart of aromatic and harmonious notes such as lavender, rosemary, verbena and damask rose, followed by warm woody vetiver, sandal and patchouli.

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Colonia Bottle © Acqua di Parma

Insight

"Acqua di Parma is much more than a fragrance brand, it’s a way of life in its most sophisticated form. Its secret has always been moving forward into the future while keeping its DNA intact. We are very proud of our heritage, history and values but we never forget to keep an eye to the future. Bringing style – Italian style – into life."

Insight
Laura Burdese, Chairman & Chief Executive Officer of Acqua di Parma

Savoir-faire

All Acqua di Parma products are made in Italy by traditional craftsmen, using only highest quality materials, and are sold through our own stores and network of selected retail partners.

Savoir Faire
Authentic craftsmanship: handcrafted finishes © Acqua di Parma

Inspiration

Acqua di Parma has some very clear convictions as a brand. Simplicity is essential to elegance, especially Italian elegance. Things made slowly and by hand develop a soul and the imperfect is the only true form of perfection.

Inspiration
Colonia Bottle © Acqua di Parma