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ACQUA DI PARMA PRESENTS
STARRING MICHAEL FASSBENDER, SABRINA IMPACCIATORE AND THE CITY OF PARMA
A NOD TO PARMA,​ WHERE L’ARTE DI VIVERE CARRIES ITS OWN SCENT.

Where it all began — a small city that elevates simplicity into timeless elegance.​ Where gestures speak softly and beauty lives in every human connection.​ Here, time unfolds with lightness. And living well becomes an art.

THE ART OF LIVING ITALIAN

It’s not difficult to fall in love with Italy. But there are layers and rituals which take time to reveal the true beauty of the culture. Language is only part of it. The real fluency comes when you start to feel the rhythm of the place. When you know exactly how long to pause at the bar before signaling your order to the barista, when to nod, when to stay silent, when to let the day unfold without force. There’s a particular kind of peace where life feels less like a race, and more like a tiny dance. The gentleness of the day, the insistence on the pause, the way a conversation can last longer than the meal. All of it forms a quiet education in how to live. The pleasure of doing things properly, and the humility to let beauty appear in its own time. Italians understand that refinement and simplicity are not enemies. When approached with care, joy requires no justification. Italy doesn’t ask you to become Italian. It simply asks you to pay attention, and in doingso, you begin to live differently.

COLONIA IL PROFUMO MILLESIMATO

Sparkling citrus lifts the top, while the unique 2024 White Ylang-Ylang harvest adds a sunlit floral tone.​ Art Deco lines, a quiet nod to its olfactory story, and a goldenstamp marking 110 luminous years.​

Alexis Dadier
THE NOSE BEHIND COLONIA IL PROFUMO MILLESIMATO

''For this anniversary edition, I wanted to honour Colonia Profumo by highlighting a rare discovery: the 2024 Ylang-Ylang White harvest. Its extraordinary radiance and natural solarity inspired me to revisit the icon in a way that feels even more luminous and precious. By incorporating this unique quality, the fragrance glorifies Colonia Profumo, elevating its character while remaining faithful to its timeless spirit.''

Colonia Art of Living

Thoughtfully designed and handcrafted to make your every day just a little more Italian.​

COLONIA

A family of fragrances that invites you to experience Italian refinement in different ways, each offering a sunlit take on Colonia’s timeless brightness.​

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Acqua Di Parma S.r.l., with a capital of 420 000.00 € registered with the Trade and Commerce Register of Milano under number IT04215670375 with its registered office located at Via Giovanni Spadolini 7 Building B 20141 Milano – Italia