This limited edition celebrates Grand Hotel Sprezzatura’s spirit of superlative hospitality made effortless. The label and festive hatbox features Acqua di Parma Holiday 2026’s colourful visual language and geometric forms as imagined by Agostino Iacurci. Printed on watercolour paper, the decorations unfold like vibrant hues in motion, layered and evolving with every new surface.
The brightness of bergamot, the vivid edge of grapefruit and blood orange, and the crisp touch of petitgrain — this is the radiant opening of Colonia Il Profumo. Imagine walking through Parma at sunset, the city glowing under a deep golden light that sharpens every line of its palaces and arches.
A contemporary reinterpretation of our cherished fragrance heritage, Colonia Il Profumo is a sophisticated Eau de Parfum that exalts the vibrant, golden character of our signature citrus fruits through a refined blend of ylang ylang and patchouli.