Privacy Policy

(according to Art. 13 of Law 196/03 and the Data Protection Act 1998)

Last updated: 07/27/2015

Acqua di Parma S.r.l. and Acqua di Parma Limited (together hereinafter referred to as "Company", “Companies”, "Acqua di Parma", “we” and/or “our”) are part of the Moet Hennessy Louis Vuitton (“LVMH”) group of companies and are the “Owners” and “Data Controllers” under Article 13 of Law 196/2003 the protection of personal data and the Data Protection Act 1998 (together the “Data Protection Laws”), in respect of the processing of your personal data through (the “Website”).

This Privacy Policy sets out how the Companies will process your personal data (including personal data processed in the course of our business relationship with you) in accordance with the Data Protection Laws.

Your use of the Website will be interpreted as you having read and agreed to the contents of this Privacy Policy.

Company addresses

Acqua di Parma S.r.l.:  Via Ripamonti 99 - 20141 - Milan – Italy

Acqua di Parma Limited:  UK House, 6th floor, 180 Oxford Street, London, W1D 1AB

What personal data do we collect?

We collect various types of “personal data” (as defined by the Data Protection Laws), including your:

  • full name
  • address
  • phone number (mobile and/or home)
  • fax number
  • e-mail address
  • credit card and other payment information
  • corporate information (when you are dealing with us in a business context)
  • other information detailed in the Other types of data that we process section below.

Personal data may be provided directly by you or may be collected via third parties and/or companies providing services to the Companies.

Other types of data that we process

As well as your personal data, we may also collect and process data relating to the way(s) in which you use, and/or navigate the information systems and software procedures connected with the operation of the Website, which is transmitted by Internet Protocol, including  IP addresses, domain names of the computers used by you when you are connected to the Website, URI (Uniform Resource Identifier) and related information among others.  In particular, we use Cookies for these purposes.  Please read our Cookie Policy for further information on this link

This information may only identify you when it is combined with other data which is processed by third parties and is only used to produce anonymous statistical information about how the Website is used and how we can improve it.  

The data may also be used for the detection and prevention of criminal activity in respect of the Website.

Volunteering your personal data

We may collect your personal data which you have voluntarily provides to us (e.g. to request information, ask a question or provide feedback). If you choose not to provide your personal data in this way, it may affect the quality of service you receive from us.

Sometimes, we need to process your personal data in order to carry out our obligations in relation to our contractual relationship with you.  Therefore, in some circumstances, if you refuse to provide your personal data to us for such it may make it impossible us to carry out our contractual and/or legal obligations.

How and why we process your personal data

Your personal data may be processed in paper form or electronically (including on servers and databases run by third party service providers on our behalf and in accordance with the Data Protection Laws).

We process your personal data for a number of purposes, including to:

  • support, manage and administer our customer relationships (e.g. process your order(s), respond to your requests and feedback etc.);
  • maintain our internal record keeping functions;
  • comply with our legal obligations connected with the above mentioned business relationship;
  • maintain and strengthen our business relationships ;
  • protect our contractual rights;
  • carry out internal statistical analysis of  the browsing and shopping habits and choices of visitors to the Website;
  • analyse the use of the Website; and
  • send you marketing communications, information and promotional materials by email/SMS message/telephone/post about the products or services you have purchased or those which we think may be of interest to you. 
Before, we do this, we will obtain your consent where we are required to do so in accordance with applicable laws.

How we share your personal data

Your personal data may be disclosed to companies and/or people, including: affiliates and/or companies connected to Acqua di Parma S.r.l. and Acqua di Parma Limited (such as other companies within the LVMH group);

  • third party organizations and individuals providing services to us;
  • law enforcement agencies and other public bodies;
  • regulators, competent authorities and/or supervisory bodies for the performance of legal obligations.

How we secure your personal data

Securing your personal information is very important to us.  We take steps with a view to keeping your personal information secure, accurate and up to date and kept only for so long as is necessary for the purposes for which it is used.

As is the case for all users of the Internet and all website operators, we cannot guarantee the security of any transmission of your personal information over the internet.  Communications over the internet such as e-mails are not secure unless they have been encrypted. So while we strive to protect your personal data, we cannot ensure or warrant its security when it is transmitted in this way.  By choosing to email us unencrypted personal information, you accept this risk. 

Business transfers

In the event that we (or any of our business and/or assets) are acquired by one or more third parties as a result of a business acquisition, merger, sale, reorganization, consolidation or liquidation, your personal data may be one of the transferred assets.

Aggregating information

Aggregated personal information does not personally identify you.  It may be used for statistical analysis and administration, including analysis of trends, carrying out actuarial work, tailoring products and services, risk assessment and analysis of costs and charges in relation to our products and services.

Where is your personal data stored?

We engage with a third party service provider which helps us to operate the Website.  The service provider may store your personal data on our behalf.

Changes to this Policy

We may change this Policy from time to time by updating this page in order to reflect changes in the law and/or our privacy practices.  We will update the date at the top of the Policy accordingly.

We encourage you to check this Policy for changes when you revisit the Website.

Your rights in relation to your personal data

You are entitled under the Data Protection Laws (including under section 7 of the Data Protection Act 1998 and art. 7 law 196/2003 within the limits and conditions laid down in Articles 8, 9 and 10) to exercise certain rights in relation to your personal data, including the right to: 

  • request and obtain from us a copy of your personal information;
  • ask us to delete your personal information;
  • update and correct your personal information held by us.


If you have any queries and/or would like to exercise one of your rights under the Data Protection Laws as listed above, please contact:

 Acqua di Parma S.r.l.

Via Ripamonti 99, 20141, Milan, Italy


 Acqua di Parma Limited

UK House, 6th floor, 180 Oxford Street, London, W1D 1AB


Please address your correspondence to CRM Department, at the headquarters of the Company.