It all started with this fragrance, created in 1916 in a small perfumer's laboratory in the heart of Parma.Master perfumers devised an unusually fresh and light composition compared to the perfumes of the day: Acqua di Parma Colonia, the first true Italian eau de cologne. Its refined alchemy, which was immediately successful and became an evergreen classic, still offers sensations of incomparable freshness and radiance. Pure joie de vivre released by the sunny essences of the finest Sicilian citrus fruits and a harmonious blend of lavender, rosemary, verbena and damask rose. This is followed by warm woody notes like vetiver, sandal and patchouli. Inimitable accords capable of seduction, oblivious to time and fashion. The Colonia formula has remained unchanged for nearly a hundred years. The elegant Art Deco bottle, with its distinct bakelite stopper has been an undisputed style icon since 1930. The exquisite craftsmanship is reflected in every detail of the packaging, made entirely by hand and characterised by the arms of the duchy of Parma and the yellow that has graced the city's elegant buildings for decades. A timeless classic.