A classic gentleman tradition done the Italian way

A quintessential Italian barber ritual

Experience exclusive grooming services by our expert Master Barbers, including shaving, grooming, haircut and facial treatments.

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The Experience

Immerse in a traditional Italian barbershop atmosphere with specially-crafted barber stations.



Indulge in the ritual of a traditional Italian shave, pick up your grooming essentials and discover Acqua di Parma’s fragrance universe in the new stylish Barber Shop at Selfridges London.

For Selfridges London, book here

For Barbers outside of the UK, book here